Marketing...
Marketing is an element of business that clearly reflects the Zebroid ‘Black and White’ philosophy. It’s all too true that most people in business think they know what Marketing is about and what it can do; when in fact many of those same people have little understanding of the core functionality of Marketing. Or is it just a matter of perhaps that a full time resource is not available to deliver it?
Most people think that Marketing is all about websites, PR, Advertising, Brochures, Direct Mail etc. – the ‘visible’ elements of the mix. At Zebroid we believe that Marketing is all about understanding what a company is trying to achieve, what products and/or services they offer; and crucially who the end customer is that they are trying to target. And more importantly, what needs to be done to achieve continued and increasing profit for the company. Advertising, PR, websites, brochures and other materials are simply the tools used to achieve these objectives.
This demonstrates that Marketing really is a ‘black and white’ science – you either do it well or you don’t do it at all; since poor marketing will damage the public image and prospects of your business.
Therefore what Zebroid aims to achieve for its’ customers is to “get under the skin” of the client. In that way Zebroid can essentially become part of the client business to ascertain exactly what tools will be appropriate to drive the business forward in the market.
Measurement is also a key philosophy at Zebroid. We always aim to measure what we do to demonstrate success. If you cannot measure what is done, then how can you know it works? We expect to report to you on all of our activities to demonstrate our success.
From managing agencies to achieve Advertising, PR and website objectives to writing briefs, providing internal communications, organising distribution of material, managing budgets to measurement and recommendations for the future; Zebroid is able to deliver results for your business.
Why not call us now on 07966 192597 to discuss your requirements further; or email us and we will call you back.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half”
John Wanamaker
US department store merchant
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