Target the right audience to meet your business objectives in a planned and structured process

Business Development

A Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

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If you are a client who has conducted regular account reviews with your key customers during the past year, you should be aware of any new opportunities that will arise during the next 12 months. However, to make sure that you have things properly in order, you will also need to review information gathered over a longer period – perhaps the last two or three years. Zebroid Marketing has specific expertise in this area.

Once you have determined what new opportunities may arise and from where, you can then begin to allocate and direct your sales force’s time accordingly.

Your Business Development plan should always link with your overall Business Plan; and logically should also be linked to your annual, quarterly and monthly targets – and even more specifically the areas that deal with new business and account management and development. All these items should go together to guide you through the next 12 months and beyond.

There are many ways in which new opportunities can be targeted; and this is where the expertise of Zebroid Marketing can help your business to drive forward. We can look at using a mix of direct mail, telephone canvassing, research, seminars, conferences, exhibitions,  campaigns, advertising and referred business to ascertain exactly how to position your offer to the relevant customer segment.

We also work with you to develop your CRM system, whether this is a bespoke platform or an “off the shelf” system that is tailored to your business.

It may be that not all of these are appropriate to your industry, but it is our task to provide the right plan containing the right activity mix to position your business for growth.

In times of change, Zebroid Marketing can provide the right support to ensure that the right changes are implanted; with an ongoing plan to help drive your business forward.

 “Change is not a destination, just as hope is not a strategy.

Plan for change or go backwards.

Rudy Giuliani