Should I reduce my marketing budget or “Keep the Faith”?

Marketing budget Managing a business’s finances and cash flow can be complex. Considering whether to reduce your marketing spend is also an intricate decision. Never is it...

5 steps to creating great marketing content

5 steps to creating great marketing content One of the many challenges a marketer faces is creating consistent, engaging content which realises marketing goals.  However, there are many reasons why it can...

Is the right mix of quality in your marketing?

Is this the right mix of quality So why am I writing about quality street and marketing?  I guess many of us will have the odd chocolate treat around to tempt us...

10 practical tips how SMEs can start their net zero journey

Net Zero strategy for SMEs

The COP26 summit brought parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change. It…

How to build a brand

How to build a brand Most famous brands in the world - including Adidas, Nestle, Nike, McDonald's, Sony, Facebook, Ikea, Pepsi and much more.   One of the most valuable...

What do cricket and a sales forecast have in common?

What does cricket and business have in common A few results in the current cricket season have led me to consider a number of things recently. It occurs to me that there are...

10 reasons why you need a CRM system

Why CRM system is important Old fashioned address book   Does anyone remember one of these – an address book?  Nowadays, most of us use our phone for storing contacts....

Why Marketing and HR should work together

Why HR and marketing can work together well Over the last year I have found my love of baking again - not so good for the waistline, but I have found it a...

15 tips for new business owners

15 tips for new business owners I started my business Zebroid Marketing 15 years ago on 1 March 2006. So, I wanted to share 15 tips for new business owners in...

Staying in tune for a perfect marketing campaign

orchestrating a marketing campaign A short time ago I was involved in a client conversation about the various elements of the marketing mix, and when to deploy each one....

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