Staying in tune for a perfect marketing campaign

orchestrating a marketing campaign A short time ago I was involved in a client conversation about the various elements of the marketing mix, and when to deploy each one....

Is your business on the right track?

Vision and mission on track In an effort to give real direction, most businesses develop mission and vision statements. When correctly communicated and properly understood, these can be great tools...

Top tips to prepare for a virtual meeting

Image by jacqueline macou from Pixabay The image here might not look like anything to do with a meeting; but if there is one thing I don’t like it’s clowns. Bizarre,...

Navigating the storm – 5 Marketing tips during a crisis

Marketing tips through a crisis When you are in a violent storm at sea in a yacht, there are three key things that you do: 1. Batten down the hatches...

How can training a puppy be helpful for business development?

Photo by Chevanon Photography from Pexels Walking my dog recently, I realised how similar having a new puppy is to starting marketing at a new business. Helping growing businesses implement and...

Make Marketing Everyone’s Job

Make marketing everyone's job Make Marketing Everyone’s Job Far too often, marketing is seen as something that somebody delivers after a request is made to put content together. Whilst...

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