Should I reduce my marketing budget or “Keep the Faith”?

Marketing budget Managing a business’s finances and cash flow can be complex. Considering whether to reduce your marketing spend is also an intricate decision. Never is it...

5 steps to creating great marketing content

5 steps to creating great marketing content One of the many challenges a marketer faces is creating consistent, engaging content which realises marketing goals.  However, there are many reasons why it can...

How to build a brand

How to build a brand Most famous brands in the world - including Adidas, Nestle, Nike, McDonald's, Sony, Facebook, Ikea, Pepsi and much more.   One of the most valuable...

10 reasons why you need a CRM system

Why CRM system is important Old fashioned address book   Does anyone remember one of these – an address book?  Nowadays, most of us use our phone for storing contacts....

Why Marketing and HR should work together

Why HR and marketing can work together well Over the last year I have found my love of baking again - not so good for the waistline, but I have found it a...

Staying in tune for a perfect marketing campaign

orchestrating a marketing campaign A short time ago I was involved in a client conversation about the various elements of the marketing mix, and when to deploy each one....

Navigating the storm – 5 Marketing tips during a crisis

Marketing tips through a crisis When you are in a violent storm at sea in a yacht, there are three key things that you do: 1. Batten down the hatches...

Make Marketing Everyone’s Job

Make marketing everyone's job Make Marketing Everyone’s Job Far too often, marketing is seen as something that somebody delivers after a request is made to put content together. Whilst...

By continuing to use the site, you agree to the use of cookies. Privacy Policy

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close